I’ve been blogging for a couple of years now. Not too long ago several of my blog posts started making the number 1 page on Google. I have dozens of keywords on the first page! And I continue to write content to help grow my blog so that these numbers can grow as well.
I’ve mastered the art of writing a blog post; how to customize it, format it, and optimize it for search engine optimization (seo). So I want to reach out to everyone who needs help, and teach you the right way on how to do this; perfectly, every time.
The goal is to have quality, readable content that will attract people to visit your website. Google likes and recognizes quality content and will reward you for it.
How to Write a Blog Post in 11 Simple Steps!
1. First thing you need to do is pick an idea.
If you already have one, then you can skip to the next step. Sometimes, I visit my competitors websites to see what topics they are talking about. If you don’t know who your competitors are, get to know them.
If there is a topic that I’ve been looking forward to talking about then I may choose that. Look over the content on your website. Have you noticed any repetitive terms or phrases that you could elaborate more on but haven’t yet? Take the opportunity to write about it!
2. Next you have to do the keyword research.
Without making keyword rich content, you don’t stand a chance of scoring rank on Google, organically. If you didn’t know already, organic traffic is free traffic. Google chooses quality content for its readers and will list you ahead of the rest.
3. Once you choose a keyword, you’re ready to start writing.
Get on a writing platform. I choose Google Docs (link) because it’s easier for me than the rest of them. It automatically saves content as you write, and there is a voice recorder tool. When I get lazy, I connect my headset, and start speaking as it converts it to words on the page.
Before you start writing you should choose a title for your blog post. It needs to include your target keyword phrase. Don’t make it too long. Something short and sweet. This is important because your article will need to revolve around your keyword. You don’t need to stuff it everywhere. Be sure to include it in the first or second paragraph, and then just write naturally from there.
When I write, I aim for 1,000+ words. The more the better! Google loves long content. Before you start, it’s best to a list of things you want to cover in your post, and in order. Sort of like brainstorming ideas. You remember this in grade school? 🙂
Then hit the track. As you write keep your paragraphs short. Worst case scenario you should not have paragraphs longer than 6-8 sentences. Ideally, keep them short like 3-4 sentences. People get bored quick. And no sea of texts! PLEASE!
As you continue to write, include headlines accordingly. Use them to separate topics, ideas, or segments. I try to include headlines every 10-12 sentences, or 2-4 paragraphs.
4. I use WordPress to publish my content…
So these final steps will be suited for this certain content management system (cms). All I do is copy and paste. Take your content from Docs, head over to wordpress, start a new blog post, and paste it.
Want to know a secret? Paste it on the Text tab, instead of the Visual. This will prevent an omteenth amount of unwanted tags in your code or script.
After you paste in on the Text tab, go on over to the Visual tab to edit your rough draft. First thing you should do is make sure your title is in the title section. Remember, keep it short and sweet. Then adjust the url with your keyword phrase. It’s good to keep your urls short in case someone would like to share your blog with their readers.
Then onto to the body to start adding header tags to your headlines. Start your blog by using the Header 1 tag if possible, then in chronological order, use the Header 2-6 tags. I usually only use the Header 1, 2, 3, 5, and 6 tags because I like the way they look. Remember, you may have 1000+ words on your blog post so you should have plenty of headlines.
Go back to the top, go to the first fold of the page, and add a ‘read more’ tag. This will make it so that your blog roll posts clips of each blog and not the whole blog itself. It looks better this way, and makes it more reader friendly. To add the ‘read more’ tag, you simply click on the ‘read more’ icon on the toolbar in the exact section you would like to add it.
Throughout your blog post, you should add bullet points where suitable. This will help it look more presentable. Also, for subheadings, you can make them bold. At this point you have some pretty good looking content.
5. Now to adding Graphics!
This is the fun part. It could be a little complicated finding free images though. There are a number of paid programs out there that you may prefer to use but I just use the free stuff for now.
To find free images, you can go to Pixabay. My second choice is Google images. But you need to make sure to adjust the settings. You can get in a lot of trouble if you use images which are copyrighted and not free to share.
To do this, go to settings on the Google Images page, then advanced search, usage rights, and choose ‘free to use or share, even commercially’. You will see that these have a very limited supply of quality images, but you can get lucky a lot of the times.
You can also create your own images. Check out Canva for this. It’s a free program and you can create the imaginable. I love working with Canva because I get to be creative and make all types of images. You can even brand them with your own brand name.
6. Don’t forget to size your images appropriately.
Most of the images on my website are 300×200. This size works really good if you don’t want to compromise your website’s speed. Images take time to load, and it can slow down your website pretty bad.
Another thing that works really good is if you add a plugin to help smush down the size of the images. There are many out there that work but I’ve found the best one that works for me is EWWW Image Optimizer.
Your site’s speed is so important. Don’t get this wrong. It can mean a loss in traffic, which of course will make you lose revenue. There are tools out there to help you keep track of your site’s speed. I use Google’s site speed test, which you can find here.
One more thing when your uploading images to your website, if you’re in WordPress, make sure to choose ‘full size’ on the picture, and not medium, or thumbnail. If the image is too big at full size, then you’ll need to scale it back. When an image is on Medium or thumbnail, it makes loading times slow down.
7. Where to put your images?
Make sure to space the images out on each fold of the page. Usually this works out to every 2-3 paragraphs. Don’t forget to keep the right size on images as I mentioned in step #6. And align them all on the right side of the page.
You should start at the top of the page and work your way down to the bottom. Sometimes I like to make the image at the top of the page a large one. A blog title graphic. If you go with my recommended create an image program, Canva, you can choose the graphic option ‘Blog Title’. It is sized perfectly for this purpose.
8. You’re all done with pictures.
Take one more look at your blog post, and make any necessary edits. When you’re all done, head down to the Meta Title. This is important. You need to make it very captivating. It needs to include your keyword phrase. And it cannot have more than 70 characters in it.
In your Meta Description write a brief summary of what your readers can expect to learn if they follow your link. Again, it needs to include your keyword phrase in it. And it cannot be more than 156 characters.
9. Some people choose to set a featured image for their blog post.
You can find this option on the right column towards the bottom of the page. Depending on how your website theme is set up, it may not be a good choice. Test it out and see what works for you.
10. Next, share your blog post!
Google likes to see that your website and blog posts are being shared on social media. This is a sign that your content is helpful to others. Plus it is another way to promote your blog and drive traffic. Your goal should be to reach people. So share it!
If you have not already, set up social accounts on the most popular networks such as Facebook, Twitter, Pinterest, Linkedin, and Google +. This method can also help you begin to build a brand.
If you do not have social sharing buttons on your website, these are easy to get. You can download a plugin called SumoMe in WordPress. They offer a free account and have other great features as well. In addition to the social sharing buttons, you can add a capture form to display on your website, and track analytics.
11. Last but not least, you need to get comments on your website.
I use a platform inside of Wealthy Affiliate to get free comments. It is a network of other internet marketers and we help each other out in more ways than one.
If you don’t want to join an online community, then reach out to your friends, family, or co-workers and ask them to comment on your blog post. Again, if Google sees that people are engaging on your blog posts, then it recognizes that it is quality content and helpful to others. Then it can reward you with traffic.
Another option, is to invite your network on your social media accounts to comment on your content. You’ll need to write a captivating status, share the link to your url within the status, and ask them to comment on the blog post.
That’s it! You’re done.
I have walked you from A-Z, on how to write your blog posts. Keep referring to this page until you can get it done right. I can assure you this is the best way to do it. You will be gaining traction in the search engine in due time with this method.
It took me a long time to get this down packed, and I just spilled the beans for you. I would encourage you to join a legit training platform such as Wealthy Affiliate to learn more about blogging and managing an online business. They offer a free membership so you can feel free to take it for a spin.
I want to emphasis on following the format that I set out in this post. It is precise. If you follow it step by step, you’ll be on the right track to getting your blog noticed and read. Post your next blog post in the comments so we can see the outcome of what you learned. I’m looking forward to seeing your success.