The selling opportunities online are limitless. I will show you how to leverage the internet and build a profitable website to generate revenue off of selling clothes. You can use this method for millions of other things, keep this in mind. This blog is dedicated to the fashion enthusiasts, offline business owners, and those who would like to take advantage of eBay, Amazon, or Etsy.
For Fashion Designing Enthusiasts
It’s unimaginable to think of how many different designs there are out there for clothing. From different nationalities, cultures, extracurricular activities such as sports, ballet, formal, casual, etc. I know there are a lot of people out there interested in fashion design. Many of you are in college with the concentration in fashion design. Here’s how you leverage the internet to build an online business and generate revenue.
First you need to build a website. This is really easy these days. Anyone with basic knowledge of how to use a computer can accomplish this. Put simply, if you know how to write and send an email, you can build an online business.
Secondly, you need to learn about SEO. This stands for search engine optimization. This is critical to your success because no one looks past the first two pages of Google these days. There are currently 3.2 billion people online today, so you can have the BEST storefront in the world if you do this correctly.
SEO consists of writing readable content and choosing profitable keywords. Sharing on social networks and getting social engagement on your pages are a couple of other things search engines like to see as well. In other words, you must gain the trust of the search engines to rank high on their search pages. Their business is to provide quality content for their users. That’s it!
While doing this, creating pages of content on your website, over and over again, you can drive numbers of traffic to your website and begin to generate revenue. There is one more thing that could be more beneficial to you when selling clothes online. Choosing a niche. A niche is a targeted audience online. For example, basketball sports apparel, golfing apparel, women formal dresses, wedding gowns, baby clothes, etc. There is a lot of competition on the internet, focusing on a specific niche online, can make you more of an authority site.
Offline Business Owners
Do you have a store in your local community? Leveraging the internet is not only beneficial to everyone in your community but you now have access to billions of people online. Did you know that there were over $1 trillion in sales online in 2015? Get your piece of the pie!
Once again, it starts with building a website. It’s a little easier to target keywords in your community. It’s all about the keywords! These keywords help you tremendously in SEO, and getting first page rankings for your business in your community. Before you know it, you’ll have everyone in your neighborhood and neighboring communities finding you on the first page of Google. How exciting!
It’s quite simple too. You build your website just like normal (nothing fancy or technical about it). Small businesses, only require a small amount of pages such as 8-10, maybe even less. Each page you’ll want to emphasis on those profitable keywords, you include images and any success stories you would like to show your visitors, and include your business name and address on certain pages. You can have a contact us page, or book appointment page.
As for Ebay, Amazon, and Etsy
It is really easy to join an affiliate program. They are free to join. In essence, all you do is become an affiliate for the program, you drive traffic from your websites to them, and once these visitors purchase anything from their stores, you make a commission. The great thing about these stores* is that you get commission off of all of the products your visitor checks out with. They may not even buy the specific item they got connected with them for and you still get commission!
* Amazon and Etsy definitely, but I have not verified eBay yet.
I know a few of the people in my network that have stated that their website is about something totally different, and they got commissions for random things from Amazon such as electronics or personal products. This is because those visitor initially clicked a link on their website and it drove them to the seller’s website. This is because of a phenomenal thing called cookies. I believe Amazon has 24 hours cookies, and Etsy has 30 day cookies. Anyone who you drove to their website within these time frames that makes a purchase, you will earn that commission.
You have the basic knowledge now on how to sell clothes online. Now the only thing left to do take action! I would like to offer you my one-on-one help with getting your business started, let me know how I can help.
I’m interested in what your plans are with selling clothes online. What type of clothes will you be selling?
Let me know in the comments below! 😀
Any questions or concern about the information above is welcome as well.